Brand Strategist Branding Photoshoot // MADE BY WMN

At the end of November I was glancing over my calendar for the month of December and realized that I had my last shoot of the year scheduled for December 1st. I smiled as I read, Kathy Luong of MADE BY WMN. There have been so many wonderful clients I’ve been in and out of the studio with this year and I know how sweet it was going to be to have Kathy as the timestamp that ended 2021 for me. What a year.

Just looking at Kathy makes you feel calm, doesn’t it? I mean, she’s the pinnacle of minimalism and serene vibes. She has a softness about her that makes me want to walk through a meadow of flowers, hahaha. I’m not gonna lie, it’s a delight to be in her presence. She IS zen.

When we had our first call and I learned all the little things she was thinking about, I could see this shoot in my mind right away. A very talented brand strategist and lover of flowers, nature, greenery and muted colors. I knew we needed to incorporate flowers and showcase some of the beautiful things she uses to help her clients, such as her Brand Discovery Workbook. Tangible things in branding sessions can be such so impactful if you do it right ;)

Kathy Luong, everyone (and a special appearance of her dog Benji who I fell absolutely in love with on set). xo

Florals by the wonderful Villanelle Floral Company